However, since 2014 we have been planning that 2019 would be a big year for us.This has been supported with excellent growth and a great new product: Genovix software for plant breeding and variety testing.We consider 2019 to be our year the year to rebrand ourselves by launching a new logo and new product.
In May 2019, we launched our new logo and new Agronomix branding by PS One. When we like andor respect companies or products that creates positive links, whereas negative links are formed for those we dislike or avoid. I was immediately impressed by Colin Enns from PS One, especially his professionalism and understanding of his clients requirements. He showed me logos they had created for others which inspired and intrigued me to want to know more about those companies. Their wide portfolio encouraged me to go to the next step with PS One. In another sense, our close proximity to vast amounts of farmland and the varieties produced by Agronomix software users also lent inspiration. All along the way, Enns explained his thinking and the symbolism embedded in the logo. ![]() ![]() This includes breeders and variety testers working with many different plant species in over 40 countries thats a wide and diverse audience. Agronomix Company How To Visually CommunicateThis warranted a thorough exploratory and concept development phase to best determine how to visually communicate the identity. Boiling down to a simple, memorable, clear logo with guidelines on image and graphic element use followed to ensure a consistent, accurate message is portrayed at each brand touchpoint. I know this project was a big-ask, we have some unusual demands to put on a company outside the seed industry. Because of the demands we put on PS One I felt it interesting to get a feel of the emotion involved by the creative team at this stage of the project. ![]() So when our clients feel that we are effectively communicating their identity to their customers, the thought and care we invest is well worth the effort. Emotion of a job well-done by Colin Enns, Creative Director, PS One. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Since we launched Genovix last year we have been created tutorials for it. Genovix tutorials are now available in our Learning Center.
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